Saturday, April 22, 2006

Selling OnLert to SMBs

Before I left, I had an interesting (albeit brief) chat about the strategy we have been using to sell OnLert. Presently, we have been cold-calling small Ottawa tech firms, and asking to speak with the webmaster. However, after our discussion I think it I will try a different strategy. The problem with our strategy is that the person we're presently talking too, probably doesn't have the authority to purchase our product, or really care. Instead we are going to try going to the owner of the business (or CTO if they have one). It will probably be more difficult to get there time than the webmaster, but (hopefully) it will be easier to sell to them.

Some other possibilities include collecting uptime stats on a large number of sites, and mailing them a follow up letter after they experience some down time.

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